According to Sprout Social, Wednesday receives the highest and most consistent level of engagement throughout the week. As a result, the best time to post on Instagram is during lunch break (11 a.m. Most Instagram users log in via mobile, so they tend to browse less during work hours. If most of your target demographic isn’t working a typical 9 to 5 office job, then this may not be relevant. People may have time to read through posts throughout their workday or lunch break, but they are less likely to watch an hour-long live video during work. If you are posting a Facebook Live video, you should consider when your audience would have the time to watch and engage with it. The best times to post on Facebook to receive increased social media engagements are: Facebook Insights can also help you figure out when to post by giving you insights on the dates and times your followers liked your content and where they are located. Weekends tend to receive low engagement, especially for consumer goods. The highest average click-through rate (CTR), which is the number of clicks on links within your Facebook post, is between 1 p.m. The Facebook post above from Genius Pack was posted on a Thursday during the lunch break window. In general, Wednesdays and Thursdays between noon and 2:00 p.m. are popular times to post because many people are logging onto Facebook while on their lunch break. For this reason, Fridays are a great day to post fun, feel-good content. Facebook’s Happiness Index, which measures people’s mood based on keywords in their status update, unsurprisingly increases by 10% on Fridays. FACEBOOKĪccording to Sprout Social, the best time to post for consumer goods brands on Facebook are Thursdays at 2 p.m. Read on to learn more about the best times to post on social media and to figure out what is best for your company. Each platform has an ideal posting time to deliver the highest engagement and attention from your target audience. Though it’s convenient to post everything on each platform all at once, in the long run it’s a disservice to your company. Though frustrating, there may be a simple solution. Perhaps your Facebook posts are performing well, while others are getting no love on Instagram. You’ve likely spent time and money on your social media posts, only to see that they are receiving little engagement.
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